STEP UP FOR FASHION ON MADISON: BENEFITING THE CFDA SCHOLARSHIP FUND
Sep 20 12:00 pm - Sep 20 5:00 pm
Photos from our Step Up For Fashion Stage & Red Carpet with Andrew Werner at Madison Avenue & East 77 Street are now available. Click here to download your photo.
Madison Avenue invites you to celebrate Welcome Back Saturday on September 20. We are literally rolling out the red carpet for the 2nd Annual STEP UP FOR FASHION benefiting the Council of Fashion Designers of America (CFDA) Scholarship Fund. 10% of sales will be donated to the Scholarship Fund to help support the fashion designers of tomorrow.
Models in the latest fall fashions and accessories will “step up” on platforms in front of 36 participating stores at 1pm, 2pm and 3pm. The public is welcome to “step inside” the stores to shop for their 2025 fall wardrobe – with help from in-store stylists and expert staff members while enjoying refreshments and special experiences. This fashion extravaganza kicks-off at 12:30pm at Madison & East 68th Street, when the models, fashion leaders and CFDA executives will welcome everyone to the event, including Joshua Kamei, the content creator of Ladies of Madison Avenue.
You can be a fashion model, too! Walk the red carpet on our Step Up For Fashion stage and pose in front of the step-and-repeat at Madison Avenue between East 76 and East 77 Streets. Our fashion photographer, Andrew Werner, will shoot complimentary photos of your personal look from 1 to 4pm.
PARTICIPATING RETAILERS, SOUTH TO NORTH
(please scroll down further to learn about programming at each participating store)
MICHAEL KORS COLLECTION, 667 Madison Avenue (60-61)
ETRO, 720 Madison Avenue (63-64)
ANNE FONTAINE, 723 Madison Avenue (63-64)
PAUL MORELLI, 725 Madison Avenue (63-64)
ST JOHN KNITS, 750 Madison Avenue (64-65)
ALICE + OLIVIA, 755 Madison Avenue (65-66)
FLORA ON MADISON, 766 Madison Avenue (65-66)
PESERICO, 783 Madison Avenue (66-67)
PARFUMS DE MARLY, 796 Madison Avenue (67-68)
ANINE BING, 801 Madison Avenue (67-68)
NARDOS, 807 Madison Avenue (67-68)
MAX MARA, 813 Madison Avenue (68-69)
MARINA RINALDI, 815 Madison Avenue (68-69)
MACKAGE, 814 MADISON AVENUE (68-69)
VERONICA DE PIANTE, 833 Madison Avenue (69-70)
ZADIG&VOLTAIRE, 845 Madison Avenue (70-71)
LAFAYETTE 148, 853 Madison Avenue (70-71)
N.PEAL, 952 Madison Avenue (74-75)
CAROLINA HERRERA, 954 Madison Avenue (75-76)
L’AGENCE, 956 Madison Avenue (75-76)
PAIGE, 958 Madison Avenue (75-76)
GENERATION LOVE, 963 Madison Avenue (75-76)
RUBIN&CHAPELLE, 964 Madison Avenue (75-76)
WELLNESS+ STUDIO, 980 Madison Avenue (76-77)
TANYA TAYLOR, 980 Madison Avenue (76-77)
VERONICA BEARD, 988 Madison Avenue (76-77)
WOLFORD, 997 Madison Avenue (77-78)
VINCE, 1005 Madison Avenue (77-78
BAOBAB COLLECTION, 1015 Madison Avenue (78-79)
ORVEDA MAISON, 1020 Madison Avenue (78-79)
RAMY BROOK, 1044 MADISON Avenue (79-80)
LOVESHACKFANCY, 1058 Madison Avenue (80-81)
ONIA, 1069 MADISON Avenue (80-81)
MALIA MILLS, 1070 Madison Avenue (80-81)
JENNI KAYNE, 1082 Madison Avenue (81-82)
SEE EYEWEAR, 1100 Madison Avenue (82-83)
TODD SNYDER, 1165 Madison Avenue (85-86)
Participating Businesses
ALICE + OLIVIA
755 Madison Avenue (65-66)

Stacey Bendet infused Fall 2025 with elements of romance and drama to evoke the characters, language and imagery of Shakespeare’s plays and sonnets. The intricate fabrications and regal silhouettes in the collection were developed from a dream starting point: the costumes that brought the most famous plays in the world to life. The design story began in Stratford-upon-Avon, a medieval English town renowned as the 16th-century birthplace of William Shakespeare, and home of The Royal Shakespeare Company. There, the alice + olivia design team immersed themselves in Shakespeare’s world, with special access to the RSC’s world-class theatre archive and costume hire collections; featuring historic costume items from the Shakespeare Memorial Theatre in 1879 to the present day.
Shop alice + olivia’s latest collection with 10% of net proceeds benefitting the CFDA and enjoy coffee by Bluestone Lane.
ANNE FONTAINE
723 Madison Avenue (63-64)

CAROLINA HERRERA
954 Madison Avenue (75-76)

Exploring the idea of ephemeral beauty, the Fall 2025 collection is comprised of thoughtfully chosen pieces to be cherished in the moment. Director Wes Gordon unveiled a collection that explored the idea of ephemeral beauty – that moment in the garden, just after the rain, where everything is perfect.
Carolina Herrera will celebrate Welcome Back Saturday curbside with a refreshing beverage cart by Olivier Cheng and a Step Up For Fashion platform showing of all fashions in front of the store. All are invited to step inside to view the new collections and shop with our expert staff to benefit the CFDA’s Scholarship Fund.
FLORA ON MADISON
766 Madison Avenue, 2nd Floor (65-66)
Flora on Madison takes pride in providing exquisite designer evening dresses and gowns for all occasions. We specialize in luxury evening wear for formal events, galas, and the mothers of the bride and groom. Discover the epitome of luxury at our upscale dress boutique in the heart of New York City. Experience concierge service and browse through our selection of global designers handpicked and curated for you.
For the event, Flora on Madison will be having an intimate presentation of VERDAVAINNE’S Spring/Summer 2026 Collection. Refreshments will be served all day.
GENERATION LOVE
963 Madison Avenue (75-76)

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.
Visit us at Step Up for Fashion and try on what will look great on you! Whether you’re looking for that perfect outfit, a fresh take on your wardrobe, or just some inspiration, the team at the Generation Love store is here to offer personalized advice and help you shine.
JENNI KAYNE
1082 Madison Avenue (81-82)

Celebrate the simplicity of fall with rich leather, coveted suede, and plenty of pieces designed to be treasured.
Please join us for a live model presentation of our new fall collection, Nomadica wine, sketch artist Steve Quiles from 1pm-4pm, and a 10% give-back to the CFDA Scholarship Fund.
L’AGENCE
956 Madison Avenue (75-76)

Please join with us to celebrate the fall fashion season while you shop with passed refreshments until 5:30 PM. We will be offering embroidery on knits (sweaters/cardigans) and silk blouses only.
LAFAYETTE 148
853 Madison Avenue (70-71)

Inspired by centuries of female textile artistry, the fall 2025 collection showcases the unique fabric development and textile design at the heart of Lafayette 148. You are invited to celebrate the arrival of our fall collections and enjoy informal modeling to help you select a new fall look.
MACKAGE
814 Madison Avenue (68-69)

In celebration of our Fall/Winter 2025 Collection Launch, we invite you and a guest to join us in-store to view the new fall selections for men and women and enjoy refreshments. Our expert staff will be pleased to assist you in styling your new look and wardrobe additions as the weather cools.
MARINA RINALDI
815 Madison Avenue (68-69)

A pleated crêpe de chine dress is the quintessential staple – timeless, versatile, and effortless for the season ahead.
Discover the latest collection featuring sophisticated tailoring, flowing silhouettes, and a refined palette. Enjoy 10% off on 9/20 with 10% to benefit CFDA.
MAX MARA
813 Madison Avenue (68-69)

Wrap yourself in the shade of the season. Discover the limited-edition Cherry Teddy Bear Coat.
Explore iconic silhouettes and coveted accessories in the season’s defining hues. Shop the latest collection and 10% of all proceeds will benefit CFDA. Enjoy treats from the Max Mara Cafe cart on 9/20 from 12 to 4PM.
MICHAEL KORS COLLECTION
667 Madison Avenue (60-61)

“This is everyday opulence. It’s about pieces you can wear today, tomorrow and for many years to come” — Michael Kors on his Fall/Winter 2025 Collection — available now at 667 Madison Avenue. This look features the Plongé Leather Trench Coat, Camden Sunglasses and Leather Jeanne Pump.
Join us for in-store styling and refreshments.
NARDOS
807 Madison Avenue (67-68)

NARDOS Fall/Winter 2025 collection draws from the artistry of fine jewelry and the natural beauty of gemstones. Featuring sculpted silhouettes, jewel-like embellishments, and rich textures, the collection highlights bold femininity and timeless elegance with a modern, refined touch.
As part of the Step Up for Fashion, our store will have a special event where you can enjoy refreshments, have a FaceTime opportunity with Nardos, and privately view our FW25 and upcoming SS26 collections. We will also be offering a discount sale on select timeless pieces from our previous collections, hand-picked by Nardos. The discount rate may vary based on the collection season. We look forward to seeing you there.
ONIA
1069 Madison Avenue (80-81)

ORVEDA MAISON
1020 Madison Avenue (78-79)
Enjoy complimentary flower bouquets on the sidewalk in front of our boutique (while supplies last).
PAIGE
958 Madison Avenue (75-76)

Founded in 2004, PAIGE is an international fashion brand for men and women, offering curated collections made with the finest materials from around the world. Step into fall with a collection rooted in texture, tailoring, and timeless ease. Inspired by vintage silhouettes and modern sophistication, these pieces blend nostalgic charm with elevated style for every moment.
PAUL MORELLI
725 Madison Avenue (63-64)

For Step Up For Fashion, we are highlighting the expansion of our Ultimate Collection. The Ultimate Collection is a study in refinement with classic essentials elevated to their highest form. Timeless designs, ultimately perfected by Paul Morelli, are distinguished by impeccable proportion, artistry, and craftsmanship. Rather than imposing a form, Paul designs around the stones themselves, allowing their inherent architecture to inspire a composition that feels both celestial and timeless. The Sapphire Suite is exclusive to the Paul Morelli Madison Avenue flagship store.
Enjoy our platform models outside our store – and then step inside our boutique to be inspired by the gamut of our jewelry collections from day into night. Refreshments and informal modeling of our collections.
PESERICO
783 Madison Avenue (66-67)

The strength of the Peserico collections for men and women stems from the quality of the product, characterized, even today, by a strong craftsmanship and sartorial attention to detail. The company has always been faithfully linked to a Made in Italy philosophy that accompanies the product at every stage: from design, to the accurate research of materials, to the tailoring aimed at achieving a perfect fit to create exclusive garments with timeless appeal.
Please join with us to celebrate the fall fashion season with passed refreshments, sweet bites, informal modeling and a gift for you with purchase.
RAMY BROOK
1044 Madison Avenue (79-80)
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Our Fall ’25 collection brings Modern Romance with a Boho Spirit to life, with rich earth tones, jewel accents, and luxe fabrics in effortless, feminine silhouettes. From flowy dresses to chic tailoring, each piece is infused with our signature RB glamour.
SEE EYEWEAR
1100 Madison Avenue (82-83)
Enjoy snacks, refreshments and informal modeling! Annual eye exams are important for the health of your eyes—book an exam today!
ST. JOHN
750 Madison Avenue (64-65)

A Season of Intentional Style. Balancing poise and purpose, softness and strength, our Fall 2025 Collection takes its inspiration from the inherent harmony of nature – think ethereal shades and fluid fabrics juxtaposed with structured silhouettes. Every piece was conceived and crafted to elevate your wardrobe with intention this season and beyond.
Please join with us to celebrate the fall fashion season while you shop with passed refreshments.
TANYA TAYLOR
980 Madison Avenue (76-77)

A Fall expression- modern, sophisticated and artful.
We will have spritzes and light bites, new Fall arrivals, in-store styling and shoppers will receive a limited edition hand painted Tanya Taylor tote bag with any purchase (while supplies last).
TODD SNYDER
1165 Madison Avenue (85-86)

Known for his sophisticated take on redefining how to dress the modern gentleman, Todd Snyder’s collections draw from Savile Row tailoring, vintage military apparel, and classic American workwear, making timeless pieces relevant for the well dressed man. Based in New York, Snyder meticulously sources elegant materials from around the world, creating designs that are both smart and refined.
Enjoy Cocktails while you shop our September Collection. Live modelling in-store.
VERONICA DE PIANTE
833 Madison Avenue (69-70)

Crafted by family-run, multi-generational ateliers in Italy, each exceptional piece in the Veronica de Piante Fall 2025 Collection is designed to transcend seasons and embody enduring style. Offering supple leathers, refined tailoring, and elevated silhouettes—reflecting a life between cultures, infused with warmth, authenticity, and soul. Modern heirlooms made to be worn, loved, and passed on.
VINCE
1005 Madison Avenue (77-78)

Our Fall 2025 collection holds fast to the spirit of our Los Angeles atelier, translating the windswept freedom and material sensuality of California’s coasts and canyons into knit and fiber, seam and silhouette. The Landscape Within can be found in each piece, crafted in plush cashmeres, buttery leathers, and the softest wools.
We invite you to stop and view our fall looks modeled at our entrance – and to welcome you to come inside and experience our Vince Madison Avenue flagship. Let us treat you to refreshments and personal shopper attention to put together your new fall look.
WOLFORD
997 Madison Avenue (77-78)
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Wolford on Madison is honored to be participating in the CFDA Step Up For Fashion. In celebration we will be serving refreshments and showing our just arrived Fall collections.
ZADIG & VOLTAIRE FLAGSHIP
845 Madison Avenue (70-71)
Unleash your inner rebel with our FW25 collection—Parisian cool meets rock-infused elegance. Discover luxe layers, moody textures, and unapologetic style … Step for Up Fashion and take it all in by visiting our flagship to shop for your impactful new look – equally exciting for men and women.
Catch our models curbside at 1, 2 and 3pm for our platform style show. We believe in the fashion designers of tomorrow and will donate 10% of sales that day to the CFDA Scholarship Fund. Our fashion savvy staff is standing by to show you the new collection and help with wardrobe and styling advice. Informal in-store modeling and refreshments while you shop.




