Mother’s Day Block Party Supporting Win
May 10 10:00 am - May 10 6:00 pm
Celebrate Mother’s Day weekend by shopping to support Win (Women in Need), the largest provider of family shelter and supportive housing in New York City.
Enjoy fun, interactive activations in-store.
Participating Businesses
BARTON PERREIRA
42 East 66 Street (Madison-Park)
Join Us This Mother’s Day! Celebrate with us and enjoy a personalized, professional fitting for eyeglasses and sunglasses. Receive a special gift with your purchase. We look forward to helping you find the perfect style!
BOUCHERON
747 Madison Avenue (64-65)
Create your own floral Bouquet and enjoy a refreshing beverage while you shop Boucheron Collections.
CARTOLINA
966 Madison Avenue (75-76)
Enjoy treats and sips, gift with purchase, plus a spin the wheel game for chances to win more prizes.
D. S. & DURGA
1070 Madison Avenue (80-81)
Join us at D.S. & Durga for complimentary bottle engraving on your new perfume! Artist Judy Kastin will be in store from 2pm-5pm offering personalized engraving with any purchase of a 50ml or 100ml bottle.
FRANCES VALENTINE
922 Madison Avenue (73-74)
At Frances Valentine we know that moms are the true icons of fashion and we love to give back to them! We’re celebrating this special day with a free gift for qualifying purchases, because every mom deserves a little something extra!
IVAR JEWELRY
29 East 73 Street (Madison-Fifth)
Join us in honoring the incredible women in our lives at a Special Mother’s Day event at Ivar.
As part of the celebration Ivar will be donating 10% of proceeds to Women in Need, the largest provider of family shelter and supportive housing in New York City. So come pick out something sparkly and enjoy your complimentary flowers!
LALAOUNIS
31 East 64 Street (Madison-Park)
To celebrate and support the spirit of the WIN, a gold-plated pendant featuring a flower motif — a symbol of love, beauty, and hope — will be presented with each purchase.
MACKAGE
814 Madison Avenue (68-69)
Mackage invites you to join us for a Mother’s Day Block Party. Sip+Shop in celebration of our new spring 2025 collection!
MARINA B
673 Madison Avenue (61-62)
“Like Mother, Like Daughter” – A Marina B Mother’s Day Celebration
Join us at Marina B on May 10th for a special Mother’s Day activation celebrating the timeless bond between mother and daughter — with the perfect pairing: the Trisola and Trisolina collections.
Mini-Me Style Moment Celebrate your unique connection with a matching jewelry styling session featuring the bold yet feminine Trisola pieces for moms, and the charming, petite Trisolina designs for daughters. Perfectly curated for elegance across generations.
Match in Magic Fall in love with our Trisolina matching rings — an ideal keepsake for mother and daughter duos. Enjoy an exclusive first look and special event-day offer.
Capture the Sparkle Step into our in-boutique photo moment: pose together in your Marina B jewels and receive a complimentary Polaroid keepsake — a chic memory of a sparkling day.
Gift with Glamour With every Trisola or Trisolina purchase, receive a luxe Marina B Mother’s Day bouquet in collaboration with a local florist — our gift to you.
Let’s celebrate the strongest bond in style — only on Madison Avenue.
MEMOR MUSEUM
1130 Madison Avenue (84-85)
Mask Magic & Mother-Child Dance at 12K Hall!
Celebrate the joy of togetherness with a special day of creativity, bonding, and fun for moms and their children.
DIY Mask-Making Station Guests can create personalized masks together with their children. All materials will be provided, making this a fun and memorable hands-on experience. Mother-Child Dance in 12K Hall After crafting their masks, families are invited into the beautifully atmospheric 12K Hall for a short and elegant mother-child dance. It’s the perfect moment for a twirl, a photo, and a lasting memory.
Exclusive Shopping Offer Enjoy a Buy-One-Get-One-Free promotion on select cultural and creative merchandise—available for all mother-daughter and mother-son duos. This activation is open to all ages and is designed to celebrate the special bond between mothers and their children.
RAMY BROOK
1044 Madison Avenue (79-80)
We are hosting Scout Landry in store to do illustrations of Mothers and Daughters.
SERENA UZIYEL
780 Madison Avenue (66-67)
Celebrate Mother’s Day in Bloom. Visit our boutique and enjoy a blooming gesture – designed for you and the cherished women around you!
VERONICA BEARD
988 Madison Avenue (76-77)
With any Veronica Beard Purchase, receive a complimentary Floral Bouquet.
VHERNIER
994 Madison Avenue (77-78)
Join us at Vhernier for an exclusive “Mommy & Me” styling session featuring the latest pieces from the vibrant Freccia collection. The Freccia collection reinvents the triangle, a shape that symbolizes balance and harmony. Sculpted by master craftsmen with rounded corners that resemble smoothly worn pebbles, the triangle transforms into a work of art in its purest form. Presented in a variety of materials and arranged in harmonious alignment, it sparks a dialogue between gold and the vivid hues of gemstones.
