709 Madison Avenue (62-63)

Discover the unparalleled artistry of A. Lange & Söhne during Madison Avenue Watch Week. We warmly invite you to our flagship boutique on Madison Avenue for an exclusive journey into the world of fine watchmaking. Experience firsthand the exquisite craftsmanship of our timepieces, including a special collection flown directly from Germany, featuring a selection of our Lumen models. Delve into the rich history of our brand and witness horological excellence up close.

Please book your private appointment with our A. Lange & Söhne sales advisors: newyork@lange-soehne.com We look forward to welcoming you.

940 Madison Avenue (74-75)

Discover the latest selection of Apple Watches. Join a Today at Apple session and discover Apple Watches latest features.

Saturday, May 2; 10:30am-11:30am
Get Started: Apple Watch

Tuesday, May 5; 12pm-1pm
Get Started: Apple Watch

Wednesday, May 6; 10:30am-11:30am
Get Started: Apple Watch

Please RSVP : Today at Apple

714 Madison Avenue (63-64)

Discover Buccellati’s timeless and exclusive watch showcase at our Madison Avenue boutique.

Thursday, April 30; 6pm – 8pm
Celebrate Madison Avenue Watch Week and discover Buccellati’s timeless and exclusive watch showcase while enjoying refreshments. 

Kindly RSVP: NewYorkMadison@Buccellati.com

Featured Watch: Rombi Watch in White Gold 331 Diamonds (5.946 ct). Swiss Quartz movement, dial in full pave diamonds. Case Diameter: 31mm.

595 Madison Avenue, 11th Floor (57-58)

Opening night reception: Thursday, April 30th, 6:00pm – 8:00pm.
Kindly RSVP to event@elementintime.com

April 30th to May 6th: Join us at Element in Time NYC for Madison Avenue Watch Week: a full week of heat featuring everything from Audemars Piguet to Zenith.
We’re bringing the vault stacked with modern heavy-hitters, vintage treasures, and off-market pieces that almost never see the light.

Exclusive MAWW Promotion on Rubber B straps – Precision-fit, Swiss-made, and seriously addictive, Engineered for Audemars Piguet, Rolex, Patek Philippe and more.

Showroom Hours: 11am – 5pm.

Please schedule an appointment here: https://calendly.com/elementintime/madison-avenue-watch-week-2026-clone

645 Madison Avenue (59-60)

Opening night reception: Thursday, April 30th, 6:00pm – 8:00pm.

We welcome guests for a tour of the boutique and an introduction to our 2026 releases.

Engineering dreams.

The story of The Little Prince is as timeless as it is beautiful. For 20 years, we have partnered with the descendants of Antoine de Saint-Exupéry to create timepieces dedicated to this unforgettable tale, each bringing the poetic world of the novel to life on the wrist.

At this year’s Watches and Wonders, we reveal a series of beautiful anniversary editions, including the first-ever Portofino to join the Le Petit Prince collection. The models are united by mesmerizing deep blue dials that evoke the vastness of space – a reminder of the Little Prince’s journey of discovery on his asteroid. The case materials include stainless steel, 18-carat 5N gold and, for the first time, white ceramic.

701 Madison Avenue (62-63)

Jaeger-LeCoultre is delighted to invite you for a cocktail at its Flagship Boutique to present you its new thematic, the Valley of Inventions and discover the latest Watches & Wonders novelties on April 30th, 6-8pm.

Click here to reserve your private appointment throughout Madison Avenue Watch Week.

711 Madison Avenue (63-64)

At Panerai, Heritage fuels Performance.

Begin where Panerai begins: with function. Explore Panerai’s new Luminor timepieces through the case architecture that was born in the 1960s and is still being defined by purpose today. Discover New Materials to see how research translates into tangible strength, lightness, and durability. Then, continue the journey to Power Reserve, where autonomy evolved from an operational need into a defining signature. Three pillars, one idea: performance shaped by real conditions.  To book a private appointment, call: (212) 223-1562 or email Cara.Hourmatallah@panerai.com

595 Madison Avenue, 4th Floor (57-58)

Celebrate the Opening of Madison Avenue Watch Week and Get to Know The 1916 Company
Thursday, April 30: 6pm – 8pm
Join The 1916 Company and our Collector’s Circle for an evening of cocktails and collection viewing. Meet our expert watch advisors, watch specialists, and diehard enthusiasts – because yes, we’re collectors too – as we celebrate the world of independent watchmaking and the storied houses that define it.

Registration REQUIRED! Register Attendance HERE

ALL WEEK LONG
Schedule an Appointment and Explore Our Offerings
Friday, May 1 – Saturday, May 2; Monday, May 4 – Wednesday, May 6; 11am – 5pm daily
Join The 1916 Company for private appointments during Madison Avenue Watch Week. Explore a curated selection of new and pre-owned timepieces by the world’s leading watch houses, the most compelling names in independent horology, and rare and discontinued references that captivate collectors – from the extraordinary to the uncommon.
Schedule a Private Appointment HERE

PANEL DISCUSSIONS
The 1916 Company has always believed that collecting is deepened by conversation. During this year’s edition of Madison Avenue Watch Week, we will host two panels that approach the watch world from different angles – one being community first – exploring collecting through the lens of the people who inhabit this world – and the other product first – discussing the mechanics of building a meaningful collection. Panel times and details are included below.

PANEL 1
Friday, May 1 | 4pm-5pm
Collecting Conversations and Endless Discovery with The 1916 Company
More Than Buzzwords: Authenticity and Community A Conversation with C’Q Gottlieb and Dhani Jones “Authenticity” gets used a lot in watch culture. So does “community.” But what do they actually mean, and what happens when a brand, a collector, or a conversation falls short of both? Dhani Jones – entrepreneur, philanthropist, former NFL linebacker, and watch collector – joins The 1916 Company’s C’Q Gottlieb for an honest dialogue about what draws people to watches, what keeps them there, and what it looks like when a collecting community gets it right.

PANEL 2
Saturday, May 2 | 11am-12pm
Watch Collecting with Melanie Chud and Tim Mosso A Conversation about Collecting with Intention Melanie Chud, The 1916 Company’s President of Retail, brings both a collector’s sensibility and a deep understanding of how the retail landscape for serious – and not-so-serious – timepieces really works. She joins Tim Mosso for an unfiltered conversation about the decisions that define a collection: what to buy, when to hold, how taste evolves, and what the market rewards versus what it misses. A conversation for collectors at every stage.

Space is limited for both panel discussions. Kindly register in advance HERE

690 Madison Avenue (62-63)

Monday, May 4 and Tuesday, May 5 | 2 – 4 p.m.
Van Cleef & Arpels is pleased to invite you to discover a curated selection of the Maison’s most enchanting timepieces. On Monday, May 4th and Tuesday, May 5th, join us to explore exquisite timepieces alongside an expert, dive deeper into the Maison’s Signature creations, and be one of the first to see a Watches & Wonders 2026 novelty.
Click here to Register for Monday, May 4.
Click here to Register for Tuesday, May 5.
Registration strongly encouraged, however walk-ins are welcome.

Wednesday, May 6 | 6 – 8 p.m.
Van Cleef & Arpels is pleased to invite you to an evening of cocktails, canapés, and conversation at its Madison Avenue Maison. On Wednesday, May 6th, discover a curated selection of enchanting timepieces, dive deeper into the Maison’s Signature creations, and be one of the first to see a Watches & Wonders 2026 novelty.
Click here to Register.  Registration is required and limited.

19 East 62 Street (Madison-Fifth)

Throughout Madison Avenue Watch Week, Wrist Aficionado invites collectors and enthusiasts to explore a thoughtfully curated selection of rare and important timepieces. From discontinued Patek Philippe references and limited-edition Audemars Piguet models to elusive pieces from Richard Mille and Rolex, our boutique offers access to watches that are no longer available through traditional channels — many of which are quietly held and offered exclusively through private appointments. Our team is available for one-on-one showings and sourcing consultations throughout the week. Appointments are recommended to ensure a tailored experience.