709 Madison Avenue (East 62 – East 63 Streets)

It gives us great pleasure to present our novelties of this year’s Watches and Wonders to you in person. We invite you to experience a private viewing of the new 1815 together with further selected models of the 1815 watch family at our Flagship Boutique at 709 Madison Avenue.

You will also have the opportunity to exchange thoughts and have inspirational conversations with our experts.

Please book an appointment with us through the boutique page on our website: A. Lange & Söhne Boutique New York or by sending an email to [email protected].

714 Madison Avenue (East 63 – East 64 Streets)

Celebrate Madison Avenue Watch Week and discover Buccellati’s timeless and exclusive showcase at our Madison Avenue Boutique on Tuesday, May 6th, 6:00pm-8:00pm.

Stop by all week to immerse yourself in Buccellati’s dedicated Watch Week Showcase and learn more about their history.

595 Madison Avenue, Floor 11 (E 57 – E 58 Streets)

Join us for our opening night reception on Tuesday, May 6th, 6:00pm – 8:00pm.  Kindly RSVP to [email protected]

Throughout the week, experience our current collection of assorted, modern, and vintage fine Swiss-Made timepieces from Audemars Piguet to Zenith and everything in between alongside some off-market rarities belonging to our private collection.

We will also be running a MAWW special Promotion on Rubber B straps, they are Swiss-Made and engineered specifically to fit Audemars Piguet, Rolex, Patek Philippe and many others.

Showroom Hours: 11am – 5pm Please schedule an appointment here: https://calendly.com/elementintime/madison-avenue-watch-week-2025

710 Madison Avenue (E 63 – E 64 Streets)

Join us on Tuesday, May 6, 6:00pm – 8:00pm as we celebrate the 50th Anniversary of our Butterfly Collection, and the Graff Butterfly Diamond Watch.

Featuring Graff’s winged icon, the Classic Butterfly watch in white gold interprets the graceful beauty of one of nature’s most captivating creatures in diamonds. Presented on a black satin strap, a kaleidoscope of butterflies appears to float effortlessly upon the pavé diamond dial, capturing the perfect symmetry of their wings in alluring compositions of pear shape and marquise stones. With a diamond set clasp and crown for changing the time, and a cluster of butterflies engraved on the reverse of the case, the Swiss made Classic Butterfly watch is crafted in Geneva.

645 Madison Avenue (E 59 – E 60 Streets)

IWC Schaffhausen is pleased to invite you to discover the newest additions to the Ingenieur and Pilot collections, recently released at Watches & Wonders in Geneva. Discover IWC’s flagship boutique on Madison Avenue while enjoying their New York signature coffee at the Big Pilot Cafe. Walk in or book your appointment here.

701 Madison Avenue (East 62 – East 63 Streets)

Jaeger-LeCoultre Madison Ave. Flagship Boutique pays homage to the polo origins of its iconic Reverso timepiece, with the 1931 Polo Club Traveling Collection, making its debut in the US.

Celebrating its remarkable history and timeless design, the boutique exhibition explores the legacy of this exceptional timepiece through four chapters, presenting for a limited period of time, some of the most recent novelties presented at Watches & Wonders along with rare vintage Reverso pieces.

Featured within this traveling collection, guests will be able to discover the new Reverso Tribute Minute Repeater, the Reverso Tribute Geographic in steel, the Reverso Tribute Monoface ‘Or Deco’ and the new Reverso Tribute Nonantième ‘Enamel’ .

Open to the public, guests can book their guided tour and the Reverso watchmaking workshop to be hosted at the Atelier d’Antoine space.

635 Madison Avenue (E 59 – E 60 Streets)

Celebrate Madison Avenue Watch Week and discover some of the 2025 Watch Novelties. Reservation is highly recommended! Kindly email [email protected] to schedule your one-on-one presentation.

711 Madison Avenue (E 63 – E 64 Streets)

Wednesday, May 7: 6pm-8pm
Panerai invites you to be the first to preview the new novelties collection debuted in Geneva at Watches and Wonders 2025.

Throughout Madison Avenue Watch Week, Panerai invites you to a private preview of the new novelties collection debuted at Watches and Wonders. To schedule an appointment please call (212) 223-1562.  The Novelties will be available for viewing at the below dates and times.

Friday, May 2nd: 10am – 6pm
Saturday, May 3rd: 10am – 6pm
Monday, May 5th: 10am – 6pm
Tuesday, May 6th: 10am – 6pm
Wednesday, May 7th: 10am – 6pm

This year is the year of the Luminor. A symbol of functional elegance, the new Luminor Marina series introduces innovative refinements while retaining the bold, recognizable silhouette that has defined the iconic collection for decades. Boasting the P.980 automatic movement, enhanced readability with Super-LumiNova® X2, and improved water resistance of 500 meters, the collection is engineered for both adventure-seekers and discerning collectors who appreciate contemporary elegance.

The Luminor Marina, one of the Maison’s most emblematic timepieces, has evolved through continuous innovation while staying true to its functional origins. Defined by its robust materials, signature design, and precision engineering, the latest series pushes the limits of watchmaking expertise with technical upgrades. At the core of its distinctive identity is the historically patented crown-protecting device, whose patent was requested in 1955 to shield the winding crown from shocks, mishandling, and breakage while ensuring superior water resistance.

867 Madison Avenue (E 71 – E 72 Streets)

Ralph Lauren will have a specially curated time piece collection for Madison Avenue Watch Week.

16 East 71 Street (Madison-Fifth Avenues)

On Tuesday, May 6, 6:00pm – 8:00pm, join Sous Les Etoiles Gallery for an exclusive launch of a new watch collaboration between Dennison + Collectability. During this week the new model will be introduced: the two-tone sunray dial draws from the rarest pieces in Collectability’s archive, echoing 1960s–70s design whilst retaining the aesthetic blueprint of Dennison’s highly sought after ALD Collection designed by the esteemed Emmanuel Gueit. Crafted for collectors who value heritage, design, and immediacy, this watch redefines what it means to own a classic. For over a century, Dennison has quietly shaped watchmaking history by crafting cases for iconic timepieces. Now, in partnership with Collectability—the go-to source for vintage Patek Philippe—Dennison continues its legacy with a bold new offering. Collectability’s John Reardon and Dennison’s Director Stephane Cheikh will be present Tuesday May 6th.

Join us on Wednesday May 7th to Saturday May 10 from 2:30PM to 6:30PM, for a private tour of the collection.  Schedule your appointment at [email protected]

595 Madison Avenue, 4th Floor (E 57 – E 58 Streets)

Celebrate the Opening of Madison Avenue Watch Week and Get to Know The 1916 Company
Tuesday, May 6 | 6pm – 8pm 
Join The 1916 Company and our Collector’s Circle for an evening of cocktails and collection viewing. During this opening celebration, we invite you to meet our expert advisors and watch specialists, and learn more about the world of artisanal, independent watchmaking and the industry’s most celebrated houses of horology. Registration Required:  Please click here.

All Week Long
Schedule an Appointment and Explore Our Offerings Wednesday, May 7 – Saturday, May 10 | 11am – 6pm daily
Join The 1916 Company for private appointments during Madison Avenue Watch Week. Discover a dynamic and curated collection of new and pre-owned timepieces by the world’s most respected luxury watch houses, emerging independent brands, discontinued brands, and so much more – from the extraordinary to the uncommon.
Schedule Appointment: Please click here.

Educational Happenings
Education is a core focus of The 1916 Company, and during this year’s edition of Madison Avenue Watch Week, we will host a series of engaging panels that explore and celebrate the industry, collecting mindset, and brands from across and beyond Switzerland. Panel times and details are included below.

PANEL 1
Wednesday, May 7 | 5pm-6pm
Accuracy, Scholarship, and Collectability: A Conversation with Joe Kirk, Brand Curator for Grand Seiko, and The 1916 Company’s Editorial Director, Jack Forster

PANEL 2
Thursday, May 8 | 4pm-5pm
Principled Collecting: The Right Way, Wrong Way, and Worst Way to Build a Watch Collection. Featuring Phil Toledano (Mr. Enthusiast) with Tim Mosso and Armand Johnston

Registration Required: Please Click Here

28 East 57 Street (at Madison Avenue)

On Tuesday, May 6, 6:00pm – 8:00pm, visit the Vacheron Constantin New York Flagship on Madison Ave for delightful evening, where we will be presenting our latest Watches & Wonders novelties, offering guests a first-hand look at our newest innovations and designs. This will be a perfect opportunity for watch enthusiasts and guests to experience the uniqueness of Vacheron Constantin.

19 East 62 Street (Madison-Fifth Avenues)

On Tuesday, May 6, from 6 to 8pm, celebrate the start of Madison Avenue Watch Week with a glass of champagne at Wrist Aficionado. We’ll be welcoming collectors into our boutique for a relaxed preview of the curated selection on view throughout the week — a mix of rare, hard-to-source references from Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. While our most exceptional pieces remain available by private appointment only, this evening offers a first look at what makes our inventory distinct within the secondary market: exclusivity, provenance, and condition. Space is limited, and we look forward to welcoming fellow watch lovers and collectors throughout the evening. Kindly RSVP to [email protected].

Throughout Madison Avenue Watch Week, Wrist Aficionado invites collectors and enthusiasts to explore a thoughtfully curated selection of rare and important timepieces. From discontinued Patek Philippe references and limited-edition Audemars Piguet models to elusive pieces from Richard Mille and Rolex, our boutique offers access to watches that are no longer available through traditional channels — many of which are quietly held and offered exclusively through private appointments. Our team is available for one-on-one showings and sourcing consultations throughout the week. Appointments are recommended to ensure a tailored experience.