MOTHER'S DAY ON MADISON - Madison Avenue BID : Madison Avenue BID

MOTHER’S DAY ON MADISON

May 9 - May 10

Celebrate Mother’s Day on Madison Avenue with a weekend designed to delight the mothers in your life. Boutiques along the Avenue will host a series of in-store celebrations and outdoor activations. There will be gelato and freshly baked cookies to curated flower offerings and charming coffee carts, creating a festive atmosphere along Madison. Spend the day discovering thoughtful gifts, enjoying a leisurely stroll, or treating Mom to a memorable meal at one of Madison’s celebrated restaurants. Whether it’s a small gesture or a full day affair, Madison Avenue invites you to turn Mother’s Day into a beautifully shared experience she won’t forget.

Participating Businesses

ALICE + OLIVIA

755 Madison Avenue (65-66)

Saturday, May 9, 1pm–4pm
Join us on Madison Avenue for a COFFEE. MOM. REPEAT. moment—our Mother’s Day pop-up brings a coffee and matcha cart right outside the store for the perfect afternoon pick-me-up.

CAMILLA

1015 Madison Avenue (78-79)

Saturday, May 9
Celebrate Mother’s Day at CAMILLA with complimentary florals with each purchase*, personal style sessions, Pommery Champagne and sweet treats with an exclusive 10% off all full priced purchases.
With love xx

*floral gifting available while stocks last

CARTOLINA

966 Madison Avenue (75-76)

Saturday, May 9
Enjoy Complimentary flowers.

This Mother’s Day, celebrate the women who inspire you with something truly special.
At Cartolina, every gift tells a story—and this season, we’re adding a little extra to yours.

From now through Mother’s Day, any in-store purchase of $500 or more enters you to win a $100 gift card to Casa Tua, with locations in New York, Miami, and Aspen.
The lucky winners will be selected on May 12th.

DIPTYQUE

971 Madison Avenue (75-76)

Friday, May 8 and Saturday, May 9
Enjoy hand engraver and refreshments by Angelina. Guests will also enjoy gift with purchase offerings, with a special focus on rose and floral creations.

Sunday May 10
Enjoy ice cream cart by Angelina. Guests will also enjoy a gift with purchase offerings, with a special focus on rose and floral creations.

FRANCES VALENTINE

922 Madison Avenue (73-74)

Saturday, May 9, 10am-7pm
Celebrate Mother’s Day at Frances Valentine on Madison Avenue with a sweet treat. Any purchase will receive a custom cookie from the FV cookie cart. Shop gifts for all the mothers in your life (including yourself!)

IPPOLITA

721 Madison Avenue (63-64)

Saturday, May 9
Guests are invited to enjoy gelato alongside seasonal floral offerings and a gift with purchase.

LAFAYETTE 148

853 Madison Avenue (70-71)

Saturday, May 9, 12pm-4pm
Enjoy complimentary flowers.

MACKAGE

791 Madison Avenue (66-67)

Saturday, May 9
Join us in-store to celebrate Mother’s Day.
Explore the latest arrivals and enjoy a complimentary bouquet.
*Available while supply lasts

MAX MARA

813 Madison Avenue (68-69)

Thursday, May 7 – Sunday, May 10
This Mother’s Day, Max Mara is proud to partner with Moms First, a leading organization advocating for structural change to better support mothers.
From May 7-10, a percentage of every in-store purchase will benefit Moms First—helping bring motherhood to the forefront of the national conversation and drive meaningful, lasting change.*
Visit Max Mara in-store to shop a curated selection of ready-to-wear and accessories, and receive a bespoke floral bouquet with your purchase, available May 8-10.
*See full terms at maxmara.com

MICHAEL KORS COLLECTION

667 Madison Avenue (60-61)

Saturday May 9, 11am-4pm
A Mother’s Day Bouquet for You
Celebrate Mother’s Day with us and receive a complimentary floral bouquet with your purchase.
Plus, at 2 pm, enjoy an intimate live performance of contemporary opera music from world-renowned soprano Abiodun Koya.