FRAGRANCE WEEK ON MADISON AVENUE
Mar 18 - Mar 23

In celebration of International Fragrance Day on March 21, The Fragrance Foundation and the Madison Avenue B.I.D. will present the first Fragrance Week on Madison Avenue, March 18 – 23. Fragrance and fashion boutiques along Madison will join the celebration by offering exclusive events and experiences to create a sensational Madison Avenue Fragrance Week 2025.
As the centerpiece of the celebratory week, The Fragrance Foundation will host its first-ever experiential pop-up fragrance gallery at 924 Madison Avenue (73-74 Streets) with a schedule of special events featuring fragrance sampling, appearances by perfumers and fragrance brand creators and ambassadors – with a spotlight of the season’s highly anticipated fragrance launches. Fragrance enthusiasts are invited to come and experience brand stories, meet the passionate people behind the creations and be captivated by the scents of the season.
Participating Businesses
AESOP
1070 Madison Avenue (80-81)
We warmly invite you to visit us in store to experience all Aesop fragrances on your skin and step into a sensorial exploration of our latest fragrance release of Aurner. Subverting the conventions of a traditional floral fragrance, Aurner Eau de Parfum draws on the poetic tensions between tenderness and strength, distinguished by Magnolia Leaf, Roman Chamomile and Cedar Heart. Guided by an Aesop fragrance expert, we will navigate your way through the aromatic range throughout our 12 personal fragrances. To facilitate aromatic elation, a rare 10% reduction will be applied to all fragrance purchases.
BAOBAB COLLECTION
1015 Madison Avenue (78-79)
We invite you to experience our collaboration with the Coeur Vert foundation with our Sacred Trees limited-edition collection. This collection of scented candles and totem diffusers come in 3 glass colors enhanced with an effigy of the baobab by our artisans. 5% of this collection’s sales will be donated to the reforestation program located in the North of the Ivory Coast.
CREED
794 Madison Avenue (at E 67 St)
Walk through the Gardens of Dreams and experience the velvety new scent, Eladaria… We are delighted to invite you to an exclusive scent event where luxury meets elegance! Please join us as we unveil this gleaming new scent, complemented by the effervescence of champagne, soothing music and delightful bites on 3/21 and 3/22.
D. S. & DURGA
1070 Madison Avenue (80-81)
In celebration of our new fragrance Brown Flowers, we are offering a free mini dried flower bouquet from Electric Lady Florals with any purchase of $150 or more. In addition, you can receive a 10ml spray of Brown Flowers with any $210 purchase. Promotion runs 3/22-3/23, while supplies last.
DIPTYQUE
971 Madison Avenue (75-76)
Step into a world where luxury meets artistry. Orpheon, our iconic fragrance, captures the essence of an era defined by sophistication and elegance. Inspired by the jazz club, a meeting place where artists, musicians, and creatives gathered and exchanged ideas, this fragrance is a blend of jasmine, juniper berries and cedar, creating a harmonious experience that’s as captivating as it is unforgettable.
FUEGUIA 1833
948 Madison Avenue (74-75)
Fueguia 1833 is a perfume laboratory, an art and ethnobotanical project that combines scientific research and artistic exploration for perfume creation. It was founded in 2010 in Buenos Aires, Argentina, by Julian Bedel. Fueguia’s creations are inspired by Latin America’s rich culture, history, and landscapes and use its botanical reality’s a medium. Fueguia maintains full vertical integration, ensuring traceability at every artisanal process step. Our Galleries are unique spaces where visitors can experience a botanical and sensory exploration that is not tied to the cosmetics or beauty industry, but rather to the exploration of identity and the botanicals in each of our creations. Muskara Phero J: Inspired by the research of two Nobel Laureates—Leopold Ruzicka, who studied the molecular structure of musk in the mid-1920s, and Linda B. Buck, who discovered that scent is a code and a subtle form of communication—Julian Bedel developed the concept of musk as a language; Muskara Phero J amplifies our own scent with a compound of pheromone messengers that furthers the volatilization of our skin’s aroma.
GRANADO
611 Madison Avenue (at East 58 St)
Granado, founded over 150 years ago in Rio de Janeiro, is Brazil’s most traditional perfumery. It’s century old olfactory and creative heritage pays tribute to the beauty and benefits of Brazilian nature with an unwavering commitment to preserving it. Sophisticated and timeless, the perfume collection embodies Granado’s DNA. In celebration of Fragrance Week, all of our perfumes will be 20% OFF in-store and online from March 18 to March 23! *Offer not valid on new launches.
LA MAISON VALMONT
35 East 76 Street (Madison-Park)
Discover your signature scent from Storie Veneziane by Valmont: 3 collections that embody the multi-faceted Venetian neighborhoods from extracts, parfums and eau de toilettes. Receive a personal consultation with our Beauty Advisor’s to discover which notes of our fragrances will pair beautifully with your skin. Exclusive Gift with Purchase for Fragrance Week Champagne & Lite Bites.
ORVEDA MAISON
1020 Madison Avenue (78-79)
INFINIMENT COTY PARIS INVITES YOU TO A NEW ERA OF PERFUMERY
In celebration of National Fragrance Day, we invite you to the MAISON ORVEDA boutique to discover our luxurious, new fragrance collection infused with science, art & infinite emotion. Immerse yourself in all 14 parfums, designed to take you on a journey from dawn to dusk. On March 21 and 22, eat and drink complementary h’ors d’oeuvres and champagne, and with purchase, receive a custom floral arrangement!
PARFUMS DE MARLY
800 Madison Avenue (67-68)
Experience the new PARFUMS de MARLY boutique on Madison Avenue, where heritage meets innovation. Immerse yourself in a Château de Marly VR journey and celebrate Fragrance Week on Madison Avenue with a signature scent embodying the Power of the Invisible.
ZADIG & VOLTAIRE FLAGSHIP
845 Madison Avenue (70-71)
Introducing ZADIG: The Fragrance of Freedom.
The signature fragrance of a generation of free-spirited women, ready to take flight. This amber floral with addictive notes of roasted vanilla and orange blossom, warms with a sandalwood accord. Much more than a new olfactory story, ZADIG is the ultimate accessory to the Zadig&Voltaire silhouette. Join us in-store to experience it today.