FRAGRANCE WEEK ON MADISON AVENUE 2026

Mar 21 - Mar 27

The Fragrance Foundation in association with the Madison Avenue B.I.D, presents the 2nd Annual Fragrance Week on Madison Avenue March 21 – 27. The week-long festivities kicks-off on Saturday, March 21, the official International Fragrance Day™ celebrated around the world and on Madison Avenue. Free and open to the public, during Fragrance Week on Madison Avenue, participating retailers located between East 57th and East 86th and adjacent side streets will offer an array of sensory and olfactory experiences to inspire customers to discover the artistry and passion of fragrance. 

In honor of the occasion, the public is invited to register for two free  “Art of Fragrance” expert-led tours on Saturday, March 21 from 12:30pm to 2:00pm and 2:30pm to 4:00pm.  Join Linda G. Levy, President of the Fragrance Foundation and Tiff Benson, Founder of the Fragrance Society, to hear the story behind the perfumes and be among the first to sample many of the world’s fabled scents and new fragrances being launched on Madison Avenue in fragrance stores and fashion flagships. Please register for the tours below.

Click here to register for the Art of Fragrance Walking Tour on Saturday, March 21 from 12:30 to 2:00pm.

Click here to register for the Art of Fragrance Walking Tour on Saturday, March 21 from 2:30 to 4:00pm.

Participating Businesses

AESOP

1070 Madison Avenue (80-81)

 

Aēsop’s fragrances are created with the hope that you find wearing them as pleasurable as we find developing them. Our fragrances know no gender boundaries; they are intended for all who take pleasure in evocative aromas. In honor of Fragrance Week, this location will be offering 10% off all personal fragrance purchases.


AGNES B.

1063 Madison Avenue (80-81)

agnes b fragrance bottle

 

agnès b. marks her return to perfumery by composing two fragrances in collaboration with perfumer Isaac Sinclair. Created like a bouquet of flowers picked from a garden she loves, this new fragrance embodies the very essence of Agnès’ world: genuine tenderness, timeless elegance and the freedom to be oneself. Join us for an in-store presentation of our two new fragrances Le Parfum and L’eau.

 


BAOBAB COLLECTION

1015 Madison Avenue (78-79)

 

Founded in 2002, Baobab Collection is a Belgian luxury Home Décor and Fragrances brand that draws inspiration from the sacred baobab trees (aka the Tree of Life) found in Africa. Through extraordinary objects and aesthetic expertise, Baobab Collection provides a sensory experience that taps into our deepest travel desires. The scented candles, diffusers, gift boxes and body wellness have transportive qualities and can help to set the mood for any event or occasion.
For our new limited-edition collection, we are heading South to Provence, where summer unfolds among lavender fields, wild fennel, and bright citrus scents carried by the sound of cicadas. Inspired by the colors, landscapes, and craftsmanship of the region, our limited-edition candles and diffusers capture the spirit of an endless Provençal summer. Come visit us in store to discover the collection and breathe in the scents of Provence.

Visit us at 1015 Madison Avenue to discover more!

 


BOND N0. 9 NEW YORK

897 Madison Avenue (72-73)

Bond No.9 fragrance bottle

 

Get to experience the new Bond No. 9 fragrance NY TUXEDO. Receive set of 3 token fragrance samples.
Gift with Purchase of standard fragrance size.


CREED

794 Madison Avenue (67-68)

Bottle of Creed Flower Green Fragrance

 

You’re Invited
The Flower Garden Soiree
Inspired by Wild Vetiver and the beauty of an untamed garden, a floral illustrator will create a timeless keepsake.
Discover the artistry of scent and nature in a moment of refined creativity at The House of Creed.
Saturday March 21st
Time: 2pm – 7pm

 


DIPTYQUE

971 Madison Avenue (75-76)

BOTTLE OF ORPHEAN DIPTYQUE

 

Meet Orphéon Eau de Toilette, inspired by Diptyque’s legendary evenings in Paris. Come experience it in store during Fragrance Week and enjoy an exclusive gift with purchase. Smell first. Fall in love later.
Diptyque invites you to a Fragrance Day 101 Masterclass designed to explore the Maison’s most beloved compositions.
The experience unfolds over beverages and light bites, accompanied by a complimentary travel-size fragrance as gift with purchase. Discover the boutique’s selection and mark the occasion with personalized hand engraving on any purchase form 12pm-3pm.

To secure your slot please RSVP as spaces are limited.  EVENT IS SOLD OUT


D. S. & DURGA

1070 Madison Avenue (80-81)

 

Join us during Madison Avenue Fragrance Week at D.S. & Durga for the unveiling of our latest fume. Make your bottle unique with custom sticker decorating, while supplies last

To celebrate Fragrance Day 2026 and the launch of our newest perfume, Debaser In Bloom, we’re thrilled to host a special evening with D.S. & Durga co-founders, David & Kavi Moltz!
Join us at our Madison Avenue boutique for drinks, tunes, fine fumes, and the chance to mingle with David & Kavi as they share stories and celebrate the art of perfumery.
So stop by for a drink, explore what’s new, and spend a little time with the people behind the fumes. Whether you’re a longtime listener or new to DSD, we’d love to celebrate Fragrance Day with you.
Monday, March 23rd
6 – 7:30pm

 

 


EDITIONS DE PARFUMS FRÉDÉRIC MALLE

1165 Madison Avenue (85-86)

Bottle of Frederic Malle Contre Jour

 

Join us to discover the female perfumers that have created masterpieces for the brand, including our newest fragrance – Contre Jour. Complimentary sample available in store.


FUEGUIA 1833

948 Madison Avenue (74-75)

Fueguia 1833 flor de hueso

 

Fueguia 1833 is a perfume laboratory, an art and ethnobotanical project that combines scientific research and artistic exploration for perfume creation. It was founded in 2010 in Buenos Aires, Argentina, by Julian Bedel. Fueguia’s creations are inspired by Latin America’s rich culture, history, and landscapes and use its botanical reality’s a medium. Fueguia maintains full vertical integration, ensuring traceability at every artisanal process step. Our Galleries are unique spaces where visitors can experience a botanical and sensory exploration that is not tied to the cosmetics or beauty industry, but rather to the exploration of identity and the botanicals in each of our creations.

On Wednesday, March 25, Join us for an intimate experience to discover the collection and our Spring creation, Flor de Hueso, delving into its inspiration, craftsmanship, and the innovation behind it.
With the purchase of a 100 ml bottle, you will receive a complimentary Flor de Hueso in a single Bitácora format—ideal for everyday use and as the beginning of a journey of discovery.

Please RSVP madisongallery@fueguia.com


GRANADO

611 Madison Avenue (57-58)

Granado Amazonica fragrance bottle

 

Visit our Madison Avenue store to experience Granado’s beautiful scents including Amazonico, full of contrasts and textures remitting you to the Amazon rainforest!

We’ll be giving out to our customers samples, special gifts and discounts!


L'OCCITANE

1046 Madison Avenue (79-80)

L'OCCITANE ROSE FRAGRANCE BOTTLES

 

From invigorating to floral scents, our wide range of fragrances perfectly suit different styles and personalities. Always with a touch that embodies the captivating atmosphere of Provence. Find your perfect scent at L’Occitane Madison Ave!


LA MAISON VALMONT

35 East 76 Street (Madison-Park

LA MAISON VALMONT INTERIOR

 

Our beautiful fragrances will be spotlighted in our stores during Fragrance Week, we’ll be giving out to our customers samples, special gifts and discounts!


LOVE SHACK FANCY

1058 Madison Ave (80-81)

Sweetheart fragrance love shack fancy

 

We are celebrating the launch of our newest, sweetest fragrance Sweetheart. We will have live custom fragrance painting, bedazzling, and Saint James Raspberry iced tea.

Fragrance painting and bespoke product available.

MONTBLANC

635 Madison Avenue (59-60)

Montblanc fragrance bottles

 

Discover the world of Montblanc fragrance through an immersive scent experience. Explore signature creations and experience the elegance of Montblanc. Complete the journey with an exclusive Pen to Paper experience, where you will discover your perfect writing mode and rediscover the timeless ritual of putting pen to paper.


OVANDO BOTANICAL GALLERY

1091 Madison Avenue  (82-83)

Ovando heart bouquet.

 

Join Ovando for an immersive sensory experience during Fragrance Week on Madison Avenue. Known for our refined aesthetic and dedication to craftsmanship, Ovando invites guests to explore the artistry of scent through a curated in-store program designed to awaken the senses. Throughout the week, visitors will have the opportunity to discover our signature fragrance collection, featuring sophisticated compositions inspired by nature, memory, and modern elegance. Our team will offer personalized fragrance consultations, guiding guests in finding scents that resonate with their individual style and spirit. Guests can also enjoy exclusive previews of new and limited-edition fragrances, along with thoughtful insights into the creative process behind each composition. The experience is designed to be intimate, educational, and inspiring—whether you are a longtime fragrance enthusiast or new to the world of fine perfumery. Special Offer: Enjoy 10% off all fragrance purchases on Saturday, March 21, 2026, exclusively during Fragrance Week on Madison Avenue. We invite you to step into Ovando and experience fragrance as an art form—elevated, expressive, and deeply personal.


PARFUMS DE MARLY

796 Madison Avenue (67-68)

parfums de marley perfume bottle

 

Experience Fragrance Week at Parfums de Marly on Madison Avenue. Discover the art of French living through our signature scents and enjoy personalized fragrance consultations all week. Join us on March 21st from 3-7 PM for engraving, sip champagne and enjoy macarons on March 21, 22 and 27 and explore a new exclusive gift-with-purchase every day. Indulge, personalize and celebrate the essence of Parfums de Marly.


VERA WANG

991 Madison Avenue (76-77)

Vera Wang Love fragrance bottle

 

Join us in celebration of International Fragrance Day on Madison Avenue as we host a fragrance station featuring our newest scent, Vera Wang LOVE, available exclusively at Ulta Beauty. Guests are invited to experience the fragrance up close and discover the inspiration behind this modern expression of romance.

 


VIOLET GREY

43 East 78 Street (Madison-Park)

Violet Grey madison avenue store

 

Violet Grey is known for our distinct curation – for fragrance week each day we are going to highlight different fragrance brands that are unique to Violet Grey. Throughout the week we will be sampling our unique brands and offering a 15% off to any customer purchasing a fragrance.