FRAGRANCE WEEK ON MADISON AVENUE 2026

Mar 21 - Mar 27

In celebration of International Fragrance Day on March 21, The Fragrance Foundation and the Madison Avenue B.I.D. will present Fragrance Week on Madison Avenue, March 21 – 27. Fragrance and fashion boutiques along Madison will join the celebration by offering exclusive events and experiences to create a sensational Madison Avenue Fragrance Week 2026.

Participating Businesses

AESOP

1070 Madison Avenue (80-81)

Aesop fragrance bottle.

 

Aēsop’s fragrances are created with the hope that you find wearing them as pleasurable as we find developing them. Our fragrances know no gender boundaries; they are intended for all who take pleasure in evocative aromas. In honor of Fragrance Week, this location will be offering 10% off all personal fragrance purchases.


AGNES B.

1063 Madison Avenue (80-81)

Le Perfum Anges B

agnès b. marks her return to perfumery by composing two fragrances in collaboration with perfumer Isaac Sinclair. Created like a bouquet of flowers picked from a garden she loves, this new fragrance embodies the very essence of Agnès’ world: genuine tenderness, timeless elegance and the freedom to be oneself. Join us for an in-store presentation of our two new fragrances Le Parfum and L’eau.

 


BAOBAB COLLECTION

1015 Madison Avenue

Assorted candles from Baobab collection

 


BOND N0. 9 NEW YORK

897 Madison Avenue

bottle of Bond No. 9 Madison Avenue fragrance

Receive set of 3 token fragrance samples.
Gift with Purchase of standard fragrance size.


CREED

794 Madison Ave (67-68)

Creed Aventus perfume bottle with pineapple background.
Creed will host guests with the Flower Garden Soirees where they will receive an illustration of the birth month flower based on the Wild Vetiver flowers ingredients with their name.
Date of the activation Saturday March 21st
Time: 2pm – 7pm

 


DIPTYQUE

971 Madison Avenue (75-76)

 

Meet Orphéon Eau de Toilette, inspired by Diptyque’s legendary evenings in Paris. Come experience it in store during Fragrance Week and enjoy an exclusive gift with purchase. Smell first. Fall in love later.

 


D. S. & DURGA

1070 Madison Avenue (80-81)

ds&durga madison ave

 

Join us during Madison Avenue Fragrance Week at D.S. & Durga for the unveiling of our latest fume. Make your bottle unique with custom sticker decorating, while supplies last.


GRANADO

611 Madison Avenue (77-78)

Granado store madison avenue

 

Our beautiful fragrances will be spotlighted in our Madison Avenue store during Fragrance Week, we’ll be giving out to our customers samples, special gifts and discounts!


EDITIONS DE PARFUMS FRÉDÉRIC MALLE

1165 Madison Avenue

Editions de Parfums Federic Malle Madison Avenue Boutique

Join us to discover the female perfumers that have created masterpieces for the brand, including our newest fragrance – Contre Jour. Complimentary sample available in store.


LA MAISON VALMONT

35 East 76 Street  (Madison-Park)

Luxury showroom with elegant furniture and decor.

 

Our beautiful fragrances will be spotlighted in our stores during Fragrance Week, we’ll be giving out to our customers samples, special gifts and discounts!


L'OCCITANE

1046 Madison Avenue (79-80)

L'Occitane products

From invigorating to floral scents, our wide range of fragrances perfectly suit different styles and personalities. Always with a touch that embodies the captivating atmosphere of Provence. Find your perfect scent at L’Occitane Madison Ave!


PARFUMS DE MARLY

796 Madison Avenue (67-68)

Interiors of Parfum de Marly Madison Avenue boutique

 

Experience Fragrance Week at Parfums de Marly on Madison Avenue. Discover the art of French living through our signature scents and enjoy personalized fragrance consultations all week. Join us on March 21st from 3-7 PM for engraving, sip champagne and enjoy macarons on March 21, 22 and 27 and explore a new exclusive gift-with-purchase every day. Indulge, personalize and celebrate the essence of Parfums de Marly.


FUEGUIA 1833

948 Madison Avenue

Fueguia 1833 Bar interior

Fueguia 1833 is a perfume laboratory, an art and ethnobotanical project that combines scientific research and artistic exploration for perfume creation. It was founded in 2010 in Buenos Aires, Argentina, by Julian Bedel. Fueguia’s creations are inspired by Latin America’s rich culture, history, and landscapes and use its botanical reality’s a medium. Fueguia maintains full vertical integration, ensuring traceability at every artisanal process step. Our Galleries are unique spaces where visitors can experience a botanical and sensory exploration that is not tied to the cosmetics or beauty industry, but rather to the exploration of identity and the botanicals in each of our creations.

During Fragrance week, guests are invited to enjoy bespoke perfume consultations and receive a gift with any full-size perfume purchase.


VIOLET GREY

43 East 78 Street (Madison-Park)

Violet Grey madison avenue store

 

Violet Grey is known for our distinct curation – for fragrance week each day we are going to highlight different fragrance brands that are unique to Violet Grey. Throughout the week we will be sampling our unique brands and offering a 15% off to any customer purchasing a fragrance.