- This store happening has passed.
VERONICA BEARD Recylce Your Denim
February 17 - March 3
VERONICA BEARD x BLUE JEANS GO GREEN
Old Jeans, New Purpose.
To celebrate the launch of our new Denim collection, Veronica Beard has partnered with Cotton Inc.’s BLUE JEANS GO GREEN denim recycling program
Customers are invited to bring in any pair of jeans made with 90% cotton or higher to VB Madison Ave, and they will receive 20% off any same day in store Denim Purchase.
VB and Cotton Inc recycle the jeans properly, diverting denim waste from landfills. The donated jeans are transformed into something new with the help of Cotton Inc. !