JIMMY CHOO Celebrating 30 Years

UNVEILING PEARLS OF WISDOM
A CAPSULE CELEBRATING 30 YEARS OF JIMMY CHOO
To mark three decades of Jimmy Choo, Creative Director Sandra Choi reflects on this enduring symbol with Pearls of Wisdom: a capsule collection and campaign that honours the pearl in all its forms. Precious yet resilient, formed slowly and refined over time, it is emblematic of a 30th anniversary and a fitting metaphor for everything the house has built.
“’Pearls of Wisdom’ felt like the perfect starting point as we mark three decades of Jimmy Choo. The 30-year milestone aligns intuitively with this motif we’ve long loved. For me, the pearl carries a quiet, enduring power – graceful, never overt, and always with a touch of playful purity. For this collection, I wanted the pearl to feel natural and instinctive, a subtle expression of our past that continues to shape our future.” Sandra Choi





