welcome to
Madison Avenue
Immerse yourself in thirty blocks of storied style and culture. Madison Avenue, on the Upper East Side of Manhattan, is one of the premier luxury shopping districts in the world. Walk the iconic streets infused with historic architecture and European-inspired ambiance as you soak in the charm of classic New York City. We welcome you to experience the allure of Madison Avenue and its endless discoveries of shopping, hotels, dining, and art destinations.
new to
The Scene
Madison Avenue welcomes you to explore the newest stores, expansions, and relocations on the avenue. Shop the latest luxury from Me+Em, Jaeger-LeCoultre, Generation Love, Officine Générale, Vuori, Swarovski and Still Here, then treat yourself to a Parisian experience at Caviar Kaspia at The Mark, its first-ever location in New York. Stroll the new art installations at White Cube and enjoy an afternoon filled with beauty and skincare from Granado, Le Labo, Malin + Goetz. View the directory for a full listing of unparalleled fashion, service and dining options.
Assouline
Join us in welcoming Assouline to their new boutique at 696 Madison Avenue (62-63). Explore this inspiring location showcasing new book titles, candles, and curated vintage objects. The new boutique also features a café complete with a cozy, four-seat bar offering an all-day menu of pastries, fresh juices, a full coffee menu, and refreshing beverages adapted by the crafted cocktails at Swans Bar at Maison Assouline in London.
Johanna Ortiz
Madison Avenue welcomes Colombian designer Johanna Ortiz. The doors to her first New York flagship opened in June, in a four-story building that holds the brand’s New York headquarters and two retail floors for the designer’s seasonal collections, many of which are exclusively available in this location. The stunning store is a haven for creativity, curiosity, and the beautiful celebration of Latin American art and culture.
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