Celebrating 50 years of vacation, the French swimwear icon has all the ingredients to feel energised: joy, freedom, and the seductive charm of Saint-Tropez back in 1971. That and an obsession with durable tailoring, playful swimwear design.

From fathers and sons to women and girls, ready-to-wear, accessories, and beach games, the House reflects the art of living in the sun all year long. Driven by innovation, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics, and processes that make an impact on vacation, not on the oceans. A commitment made even stronger by the launch of the new Fondation Vilebrequin.