Founded in 2015 and crafted in Paris, INITIO draws on ancestral knowledge to
explore the invisible power of scent and its profound effect on emotions. Perfume
becomes a force of initiation: an object of power that awakens, shifts and
transforms. A pioneer of functional fragrance, INITIO redefines perfume as an
emotional experience across its five collections. Each creation is developed not
only for its scent, but for its ability to influence emotions using ingredients chosen
for their interaction with the brain to evoke feelings such as confidence, attraction,
or joy. The new boutique invites visitors on a journey through emotions,
rediscovering iconic creations such as Side Effect, Musk Therapy, Oud for
Greatness, as well as the latest launches from the new Supercharged collection,
Wild Rush and Sugar Blast.