Founded in 2022 by creative director Gigi Hadid, guest in residence celebrates the timeless elegance and luxurious comfort of cashmere. With a commitment to premium craftsmanship and enduring design, the brand creates 100% cashmere pieces that honor heirlooms while reimagining them for a new generation.

Gigi’s brand vision was inspired by second-hand cashmere sweaters that her parents handed down to her when she moved to New York as a teenager. Each held a unique story — character, personality and sentimental value that’s personal and authentic. These cashmere essentials repeatedly proved to be her go-to travel companions, her favorites for cozy comfort, and her reminders of cherished family memories.