FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials.

The boutique was created by cofounder Erik Torstensson and is intended to be reminiscent of an Upper East Side living room.