The Brunello Cucinelli story started in 1978 and has always been guided by the desire to respect moral and economic dignity of the humankind: pursuing a healthy and balanced growth while protecting nature’s beauties, acting as “lovable guardians,” are the main ethical principles that shaped the company’s life. The company is rooted in the history and legacy of great Italian craftsmanship as well as modern design, combining the finest quality raw materials, creativity and savoir-faire.