Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065
p.212.861.2055

Mid-Autumn Festival on Madison, Benefiting The China Institute, September 13-15, 2019

September 6th, 2019   


The Madison Avenue Business Improvement District is presenting special Chinese Mid-Autumn Festival-themed cultural experiences and shopping incentives on September Friday, September 13 to Sunday, September 15 in select stores to benefit The China Institute. Participation in all events is free and open to the public.

Madison Avenue shoppers can journey through Bally’s Fall collection and learn about upcoming Chinese cultural events (September 13, 6-8pm). Alexandre Birman is offering complimentary personalized calligraphy on shoes purchased (September 13, 5-7pm). There will be customized calligraphy on fragrance bottles, leather cases and gift packaging with Chinese symbols and phrases at Atelier Cologne (September 14, 1-4pm). alice + olivia will customize pieces with Chinese art reflective of their fun, colorful, and youthful women’s clothing line (September 14, 1-4pm). Shoppers can enjoy traditional and delicious mooncake and meet a Chinese artist to customize their footwear purchases with special Mandarin characters at Sergio Rossi (September 15, 3-5pm). Jimmy Choo will showcase their new Autumn Winter 2019 Collection while offering refreshments and onsite Chinese Brush Painting by Korean-American artist and calligrapher, Sungsook Setton (September 15, 1-3pm).

About the China Institute
China Institute is the go-to resource on China—from ancient art to today’s business landscape and its rapidly shifting culture. Their programs, school, and gallery exhibitions bring to life the depth, complexity and dynamism of China. Founded in 1926 by Chinese reformers Hu Shi and K.P. Wen and American educators John Dewey and Paul Monroe, China Institute is the oldest bicultural, non-profit organization in America to focus exclusively on China.

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