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Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065
MADISON AVENUE IS CELEBRATING THE LUNAR NEW YEAR WITH TRADITIONAL WISHING TREES AND RED ENVELOPE GIFTS FOR SHOPPERS
Wishing Tree Located in front of 710 Madison Avenue, which is at the northwest corner of Madison Avenue & East 63 Street
The 5th Annual Madison Avenue Lunar New Year event will take place on Saturday, February 1. Madison Avenue will celebrate the Year of the Rat with a centuries-old tradition by installing wishing trees along Madison Avenue. Since ancient times, hanging wishes on trees for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true. And they are coming true on Madison Avenue!
The public is invited to place a ribbon with their wish on a branch of our Madison Avenue Wishing Tree, located at 710 Madison Avenue (at East 63 Street). Guests will receive an event passport, listing all participating retailers. Present the event passport to any five participating retailers (all located on Madison Avenue betweeen East 57 & East 86 Streets), and receive a red envelope gift at the Wishing Tree (noon till 4:00pm). No purchase required. Event passports are also available at each participating retailer. Each red envelope will contain a gift and/or gift certificate from a participating retailer. One lucky winner shall receive a red envelope containing a $488 gift. Registration is not required but is encouraged. Please click here to register.
Alexandre Birman, 957 Madison Avenue: For each pair of full price shoes purchased ($500 minimum purchase), clients will receive a free pair of our newest icon, the Clarita Jelly, in red!
Alice + Olivia, 755 Madison Avenue : Present your event program guide and enjoy 20% off all full price product, a complimentary bouquet from the Luck Flower Bar, and the chance to win an Alice + Olivia gift card.
Atelier Cologne, 950 Madison Avenue: Chinese New Year – Limited Edition Santal Carmin Gift Set, $300 (value of $475). Includes Limited Edition 100 ML Bottle of Santal Carmin, 30 ML Travel Spray & Personalized Leather Case.
Baahng Gallery, 790 Madison Avenue, 5th Floor: We are happy to offer free gifts: Two (2) art works value at $75 each; Five (5) hard copy artist’s catalogues value at $40 each. This offer is for first come first served basis and per family. Baahng Gallery will be open noon to 6pm.
Bally, 689 Madison Avenue: Experience the Celestine Shoulder Bag: $1,195 and Lucycle Shoulder Bag: $1,350
Bonpoint, 805 Madison Avenue: Offering a special pouch as a gift with purchase.
Davide Cenci, 1015 Madison Avenue: Davide Cenci Fragrance: 50% off; Davide Cenci Fragrance 1926: 50% off; Extra 10% off all sale merchandise; 10% off new spring collection.
Etro, 720 Madison Avenue
Frette, 799 Madison Avenue: Featuring The Lunar New Year Boudoir Sham: custom embroidered with the Chinese character for fortune, available in festive red or gold. Limited quantities available. With every Frette in-store purchase, receive a lucky fortune “Hongbao” for a chance to win a $888 Frette Shopping Experience through February 8, 2020.
Giorgio Armani, 760 Madison Avenue
Graff Diamonds, 710 Madison Avenue
Kate Spade New York, 789 Madison Avenue: Featuring the Kate Spade New York x Tom & Jerry Collection in honor of the Lunar New Year.
Lafayette 148, 956 Madison Avenue: Lafayette 148 is offering a special gift with purchase during the day of the event. Featuring an Adjustable Pave Encrusted Lancet Necklace for $298.
Marc Jacobs Madison, 655 Madison Avenue: Featuring limited edition Year of the Rat handbags and leather goods.
Mark Cross, 667 Madison Avenue
Molton Brown, 635 Madison Avenue
Montblanc, 600 Madison Avenue: Enjoy a gift with in-store purchase over $500, through February 15, 2020.
Morgenthal Frederics, 680, 944 and 1155 Madison Avenue
NARS Cosmetics, 971 Madison Avenue
Paul Morelli, 895 Madison Avenue: Featuring their ruby Stellanise collection.
Sergio Rossi, 678 Madison Avenue: Sergio Rossi celebrates the Chinese New Year, Year of the Rat, by restyling two best-selling styles of SR ICONA. Our super sparkling and special glitter has been given a red touch to wish good fortune and joy for the year to come. As per tradition the lining is characterized with a special pattern recalling this Chinese year zodiac animal, the rat. The limited edition SR ICONA pump and slingback are priced at $930.
Wolford, 619 and 997 Madison Avenue: Receive 10% off Chinese New Year socks and tights.
Guests will enjoy warm hospitality at participating stores, including special programming, refreshments, personalized styling, cultural entertainment, special displays and exclusive special offers.
While supplies last, not redeemable with other offers. Offers are subject to change without notice.
Dress Code (optional): festive and red!
We gratefully acknowledge the support of our partner organizations, including:
Asian American and Asian Research Institute
Asian American Bar Association of New York (AABANY)
Asian American Business Development Center (AABDC)
Asian Family Office Alliance (AFOA)
Asians in New York
College Student Service Center (CSSC)
Forest Hills Asian Association (FHAA)
Harvard Asian American Alumni Alliance (H4A)
International Chamber Orchestra of America (ICOA
The Asian Association of Alternative Investment Professionals (AAAIP)
The Chinese Chamber of Commerce of New York
The Lam Group
And our BID Partners:
East Midtown Partnership
Grand Central Partnership
Special thanks to Conlyn Chan &
Savio Chan, author of China’s Super Consumers.