Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065

Make a Wish at Madison Avenue’s Lunar New Year Celebration, Saturday, February 1, 2020

January 13th, 2020   

Wishing Tree Located in front of 710 Madison Avenue, which is at the northwest corner of Madison Avenue & East 63 Street

Madison Avenue Wishing Tree, 710 Madison Ave @ East 63 St

Madison Avenue Wishing Tree, 710 Madison Ave @ East 63 St

The 5th Annual Madison Avenue Lunar New Year event will take place on Saturday, February 1. Madison Avenue will celebrate the Year of the Rat with a centuries-old tradition by installing wishing trees along Madison Avenue. Since ancient times, hanging wishes on trees for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true. And they are coming true on Madison Avenue!

The public is invited to place a ribbon with their wish on a branch of our Madison Avenue Wishing Tree, located at 710 Madison Avenue (at East 63 Street). Guests will receive an event passport, listing all participating retailers. Present the event passport to any five participating retailers (all located on Madison Avenue betweeen East 57 & East 86 Streets), and receive a red envelope gift & complimentary refreshments at the Philippe by Philippe Chow restaurant at 33 East 60 Street (noon till 4:00pm). No purchase required. Event passports are also available at each participating retailer. Each red envelope will contain a gift and/or gift certificate from a participating retailer. One lucky winner shall receive a red envelope containing a $488 gift. Registration is not required but is encouraged. Please click here to register.

Participating Madison Avenue retailers include (list in formation):
Alexandre Birman, 957 Madison Avenue
Alice + Olivia, 755 Madison Avenue
Atelier Cologne, 950 Madison Avenue
Bally, 689 Madison Avenue
Bonpoint, 805 Madison Avenue
Davide Cenci, 1015 Madison Avenue
Etro, 720 Madison Avenue
Frette, 799 Madison Avenue
Giorgio Armani, 760 Madison Avenue
Graff Diamonds, 710 Madison Avenue
Kate Spade New York, 789 Madison Avenue
Lafayette 148, 956 Madison Avenue
Marc Jacobs Madison, 655 Madison Avenue
Mark Cross, 667 Madison Avenue
Molton Brown, 635 Madison Avenue
Montblanc, 600 Madison Avenue
Morgenthal Frederics, 680, 944 and 1155 Madison Avenue
NARS Cosmetics, 971 Madison Avenue
Paul Morelli, 895 Madison Avenue
Sergio Rossi, 678 Madison Avenue
Wolford, 619 and 997 Madison Avenue

Shoppers will have the opportunity to purchase special exclusive products and enjoy special pricing as Madison Avenue celebrates the Lunar New Year.

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