Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065
p.212.861.2055

Make a Wish at Madison Avenue’s Lunar New Year Celebration, Saturday, February 9-16, 2019

February 18th, 2019   

Lunar New Year Celebration on Madison Avenue!

Madison Avenue celebrated the Year of the Pig by creating a “wishing tree” on Madison Avenue between East 62 and East 63 Streets. Since ancient times, hanging wishes on “wishing trees” for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true. And they will come true on Madison Avenue!

From February 9-16, the public was invited to place a ribbon with their wish on a branch to receive a traditional red envelope containing a gift certificate from a participating Madison Avenue retailer. Guests received their ribbons at participating retailers and at the information table next to our wishing tree. No purchase was required.

This “Madison Street to Madison Avenue” event was a collaborative effort with the Chinatown Partnership (home of Madison Street) and the East Midtown and Grand Central Partnerships.

Participating Retailers
Aaron Basha, 673 Madison Avenue
Alexandre Birman, 957 Madison Avenue
Alexis Bittar, 1100 Madison Avenue
alice + olivia by Stacey Bendet, 755 Madison Avenue
Arlene Angard Designs & Fine Arts, 15 East 71 St., Suite 2A
Atelier Cologne, 950 Madison Avenue
Barton Perreira, 42 East 66 Street
Bottega Veneta Maison, 740 Madison Avenue
David Webb, 942 Madison Avenue
Etro, 720 Madison Avenue
Grazie, 26 East 84 Street
Frette, 799 Madison Avenue
Isaia, 819 Madison Avenue
Jaded Jewels, 1048 Madison Avenue
Jennifer Tattanelli, 1082 Madison Avenue
John Paul Ataker, 804 Madison Avenue
Kate Spade Flagship, 789 Madison Avenue
Lalique, 609 Madison Avenue
Lois Wagner Fine Arts, 15 East 71 Street, Suite 2A
Marc Jacobs Madison, 655 Madison Avenue
Michael Kors Collection, 790 Madison Avenue
Michael’s Luxury Consignment for Women, 1125 Madison Avenue
Molton Brown, 635 Madison Avenue
Montblanc, 600 Madison Avenue
Morgenthal Frederics, 680 – 944 – 1155 Madison Avenue
Mr & Mrs Italy, 779 Madison Avenue
NARS Cosmetics, 971 Madison Avenue
Paul Morelli, 895 Madison Avenue
Rebecca Taylor, 980 Madison Avenue
Roberto Cavalli, 711 Madison Avenue
Schutz, 655 Madison Avenue
Tory Burch, 797 Madison Avenue
Vilebrequin, 1007 Madison Avenue
Wolford, 619 – 997 Madison Avenue

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