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Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065
The School of Visual Arts, ranked among the largest and most prestigious art colleges in the world, celebrates the talent and vision of typography students and their mentors with the debut of a public art exhibition on Madison Avenue, curated by Linda Fargo, Senior Vice President and Fashion Director of Bergdorf Goodman, hosted by Madison Avenue Business Improvement District (BID) and directed by Yelena Deyneko, Co-Founder of Spirit & Flesh.
The public art exhibition project began when award-winning designer & SVA professor, Olga Mezhibovskaya, asked her graphic design students to create textile designs using solely typography and subsequently, to create paper dress models from their designs and ultimately fully realized garments. The project blossomed into twenty-one heroic-sized cutout sculptures inspired by the graphic designs created by the students. Linda Fargo also curated a group of some of the industry’s finest designers to mentor the students and help transform their typography graphic illustrations into wearable fashion.
Chair of BFA Advertising and Design departments, Richard Wilde, had a vision to expand SVA’s role to offer students opportunities in the world of fashion, and through the creation of this public art exhibition, his vision came to life.
The designers who mentored the students include Altuzarra, Rosie Assoulin, Francisco Costa, Jennifer Csengody, Delpozo, Alber Elbaz, Erdem, Linda Fargo, Geoff Howell, Naeem Khan, Minika Ko, Michael Kors, Ayanat Ksenbai, Humberto Leon, Carol Lim, Phillip Lim, Adam Lippes, Proenza Schouler, Jonathan Simkhai, Isabel and Ruben Toledo and Jason Wu.
The public art exhibition will consist of freestanding heroic-sized graphic silhouettes made from typography and will be on view between 57th and 79th streets on Madison Avenue during New York Fashion Week from September 8th through September 18th, merging the world of art and design.
Special thanks to David Rhodes, President, School of Visual Arts, for his support and 0encouragement, and to the support from the following sponsors, without whom this exhibition would not be possible: EPSON, Linda Fargo, and Spirit & Flesh.