Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065

Fragrance Week on Madison Avenue March 19 – 28, 2020

March 5th, 2020   

As the situation surrounding the Coronavirus continues to evolve, The Madison Avenue Business Improvement District (B.I.D.) and The Fragrance Foundation announced that they and their retailer partners would curtail the activities surrounding Fragrance Week on Madison Avenue, March 19-28.

The Fragrance Week banners are up on Madison Avenue, but stores are monitoring government regulations and guidelines and reacting accordingly.

The official International Fragrance Day on Saturday, March 21 is still happening, but will shift to a more digital-first approach with brands and retailers online and on social media.

As a non-profit organization, The Fragrance Foundation is the premier resource for industry expertise, innovation, and education. United under the mission statement “to inspire the world to discover the artistry and passion of fragrance,” The Foundation is devoted to nurturing talent, celebrating the creativity of perfumers and engaging consumers to increase appreciation for the world of fragrance. For more information, please visit and follow The Fragrance Foundation on social media @fragrancefoundation

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