Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065
Presented by The Fragrance Foundation, in association with the Madison Avenue B.I.D, Fragrance Week on Madison Avenue will celebrate International Fragrance Day on March 21 with a week-long festival on March 19-28, offering an array of sensory and olfactory in-store experiences in partnership with the fragrance brands and retailers who reside in the Madison Avenue B.I.D located between 57th and 86th Streets.
Fragrance Week Preview Night receptions will be held in participating stores on Thursday, March 19 celebrating the opportunity to meet the world’s premier perfumers and discovery the story behind each signature scent. 15% of fragrance sales during the Fragrance Week Preview Night receptions will benefit NEXT For AUTISM.
Participating stores will curate exclusive events during Fragrance Week with innovative experiences to educate and entertain passionate fragrance consumers. The official Fragrance Day is on Saturday on March 21. 15% of fragrance sales that day will be donated to NEXT For AUTISM.
Madison Avenue is the premier street to lead the celebration of International Fragrance Day held around the world by The Fragrance Foundation. Check back soon for further details.