Madison Avenue Business Improvement District
29 East 61st Street, 3rd Floor
New York, New York 10065

Lunar New Year Celebration – Madison Street to Madison Avenue, Sunday, January 29, 2017

January 13th, 2017   

Madison Street to Madison Avenue
A Lunar New Year Celebration!
Sunday, January 29, 11:00 AM–3:00 PM

周日,1月29日,上午11:00 -下午3:00

Welcome to Madison Avenue – the largest luxury shopping district in North America! Join us as we transport the joyous celebration of Lunar New Year from Madison Street in New York City’s historic Chinatown to Madison Avenue in Midtown and the Upper East Side.


Enjoy free musical performances at the Harman Store, 527 Madison Avenue, including the Eastern Chamber Orchestra; the Confucius Institute for Opera at SUNY Binghamton; and FJ Music; and juggling and acrobatics by Lina Liu; traditional Chinese marionettes by Chinese Theatre Works; and Martial Arts by the American Tai Chi and Health Qigong Center. And free activities for families including face painting, calligraphy, paper-cutting, and a special Year-of-the-Rooster photo booth.


Follow the Lion Dancers as they visit over 40 renowned Madison Avenue fashion & jewelry boutiques between 42nd Street and 86th Street each providing special Lunar New Year-themed in-store offers and opportunities.

Anne Fontaine
837 Madison Ave, bet. 69-70
Enjoy tea and $50 off your in-store purchase of $250 or more.

Anya Hindmarch
795 Madison Ave, bet. 67-68
Stop into Anya Hindmarch and collect your 8 red or gold envelopes to celebrate the new year!
来Anya Hindmarch 参与我们领取红色或金色信封的活动吧。

628 Madison Ave , bet. 58-59
Lion dancers

770 Madison Ave, bet. 65-66
Enjoy 15% off your purchase with e-mail capture. From 2-3pm: taste hors d’oeuvres from Bar Italia restaurant, receive a surprise gift with purchase, and experience a new look for the new year with Arbonne Make Up Pro Makeup Artist Alyssa Zivanovic.

575 Madison Ave, bet. 56-57
Lion dancers

688 Madison Ave, bet. 61-62
Lion dancers

595 Madison Ave, bet. 57-58
Receive a monogrammable iPhone sleeve with purchases of $300 or more, while supplies last.

Curated Collective by Kara Ross
29 East 60 Street
Experience a trunk show for jewelry designer Kenny Hwang.
体验珠宝设计师Kenny Hwang的专属珠宝秀。

David Yurman
712 Madison Ave, bet. 63-64
Explore David Yurman’s latest collections including pieces designed in celebration of the Lunar New Year. Receive a complimentary set of David Yurman Red Envelopes with any purchase, while supplies last.
探索大卫·亚曼最新的商品,包括春节特别礼品。 消费即可获得幸运红包。先到先得。

De Beers
716 Madison Ave, bet. 63-64
During the month of January, De Beers will offer exclusively designed red foil stamped envelopes to celebrate Lunar New Year. From January 27 to January 29, De Beers will also include a gift with each purchase, while supplies last.

922 Madison Ave, bet. 73-74
Djula wishes you a Happy New Year! We welcome you to visit us to discover a special New Year collection of 18 karat gold and diamonds. Djula will offer guests a 10 percent discount and a complimentary gift with all purchases from 11am to 5pm on January 29.

Eileen Fisher
521 Madison Ave, bet. 53-54
Enjoy Chinese New Year cookies and good luck candies and chrysanthemum tea

Eileen Fisher
1039 Madison Ave, bet. 79-80
Receive a Mini Chinese Almanac as a gift with purchase, while supplies last. Refreshments shall be served.

Erwin Pearl
300 Madison Ave, bet. 42-42
Light refreshments will be served

Frette Madison
799 Madison Ave bet. 67-68
Enjoy tea and cookies, and receive 10% off your in-store purchases.

Giorgio Armani
760 Madison Ave, bet. 65-66
Come view our Lunar New Year windows and join us in the store for a beverage.

527 Madison Ave, bet. 53-54
All JBL and Harman Kardon soundbars on sale and select JBL portables and headphones on sale.

IWC Schaffhausen
535 Madison Ave, bet. 54-55
Lion dancers

kate spade new york
789 Madison Ave, bet. 66-67
Enjoy special sips and snacks!

La Boutique Resale
1045 Madison Ave, bet. 79-80
Free Chinese cookies and candy while supplies last. Enjoy 10% off for customers who are wearing something red or use promo code “red” off at time of purchase (excluding clearance items).

Links of London
535 Madison Ave, bet. 54-55
Enjoy champagne, treats, and receive 15% off your full-price purchase.

500 Madison Ave, bet. 52-53
Save 15% on your purchase of $500 or more. Saturday Jan. 28: 10-7pm and Sunday Jan. 29: 12-5pm

Louis Leeman
793 Madison Ave, bet. 67-68
With purchase, clients can choose from a basket of red envelopes – each envelope will have a surprise $ amount to be deducted from sale. Refreshments will be served, including tea and snacks. Valid noon to 5pm.

Michael Kors Collection
790 Madison Ave, bet. 66-67
Receive a complimentary money packet to celebrate Lunar New Year. See store associate for details; while supplies last.

Michael Kors Lifestyle
667 Madison Ave, bet. 60-61
Receive a complimentary money packet to celebrate Lunar New Year. See store associate for details; while supplies last.

Molton Brown
635 Madison Ave, bet. 59-60
Enjoy hot tea and fortune cookies, and receive a complimentary arm and hand massage.

600 Madison Ave, bet. 57-58
Enjoy a Lunar New Year special gift with purchase & Montblanc red envelope.

NARS Madison
971 Madison Ave, bet. 75-76
Lion dancers

Nirav Modi Jewelry Boutique
727 Madison Ave, bet. 63-64
An offering of champagne will be made to all guests visiting our store during the promotion.

Opera Gallery
791 Madison Ave, bet. 66-67
Receive a complimentary private tour and catalogue

40 East 58 Street
Lion dancers

rag & bone
11 East 68 Street
Complimentary tea provided by Harney + Sons served from 12-6pm.
12点至6点,提供来自Harney &Sons的茶水。

Ristorante Morini
1167 Madison Ave, bet. 85-86
As our special cocktail in honor of the Lunar New Year, enjoy the Uptown Bramble: Black Tea infused Ketel One Vodka, Blackberry, Lemon & Demerara

Robert Talbott
501 Madison Ave, bet. 52-53
30% Fall Winter collection. The first 20 customers to make a purchase will receive a red letter gift up to the value of $70. Green tea and wine will be served.

667 Madison Ave, bet. 60-61
In celebration of the Lunar New Year, enjoy complimentary personalization on our Zodiac motifs on purchases made from January 28 to February 3. Terms and conditions apply. Redeemable on a maximum of 1 motif per customer. Subject to product restrictions and availability, final use is at the store manager’s discretion.

Stuart Weitzman
625 Madison Ave, bet. 58-59
Celebrate Lunar New Year in style, and receive our exclusive red packet gift with any in-store purchase. Wishing you luck and fortune in the Year of the Rooster!

Sundaram Tagore Gallery
1100 Madison Ave, bet. 82-83
Join Sundaram Tagore Gallery to celebrate the Lunar New Year! Visitors will be treated to light snacks and a selection of exciting contemporary art by gallery artists inspired by traditional and contemporary Chinese aesthetics.
Sundaram Tagore Gallery邀您加入我们春节庆祝活动!访客可品尝免费小食,并可欣赏由艺术家们受中国传统和当代美学启发而创作的艺术作品。

The Lowell, New York
28 East 63 Street
From Friday, January 27 to Tuesday, January 31, we will feature a “Lansang Souchong” Tea. A Beijing Bellini will be featured with the Royal Tea (Lychees and Prosecco Cocktail). A mocktail version is also available with Toast non-alcoholic sparkling. A special gift will be given during tea service.

Tory Burch
797 Madison Ave, bet. 67-68
Enjoy champagne and receive a complimentary laisee pack. See store associate for details; while supplies last.

Vivian Westwood
14 East 55 Street
Enter to win a gift bag of Vivian Westwood goodies!